For the past three years I have been buying beauty and skincare products from more high street, pharmacy brands and while this is all well and good more often than not I have ended up out of pocket. Either the product has not provided the results as expected, sometimes not at all and it ends up as wasted money. Even if it was £10 for a face cream, its £10 down the drain.
I realised a couple of months ago too that my skin isn’t getting any younger. Coming into my 30th year I am noticing the fine lines when I don’t use a saturating moisturiser and have also started to see a big difference in the texture; not smooth as I have been lucky to have this far but uneven. I decided that I couldn’t go on as I was doing and purchasing skincare that was not doing the job and started returning instead to the products that kept my skin glowing, clear and even in the run up to my wedding day which is coming up to three years ago now. I am looking back at that time and thinking “why did I not just stick with that routine?” Well the answer is I don’t know. I guess that after the big day it doesn’t seem so important, (it very much still is) and it wasn’t as accessible as other brands (the closest Elemis counter – a brand I used pretty much exclusively- was an hour away). No excuse I know but now it is even more convenient arriving straight at my door.
Looking at my skincare as an investment
I am also able now to see skincare purchases as an investment. This may mean I spend a little more money upfront, say on average £40 – £50, but in the long term I will not be throwing away money on products that didn’t work for me, even if these are half the price or less. I see it as this, if I spend £5 on a product that had no effect I may as well have not made the purchase at all and saved myself £5. I completely understand and agree that there are a lot of products out there that do a good job but I have also tried a lot of different skincare brands and very rarely find a face product that I would buy repeatedly. I have constant dry and dehydrated skin that can be quite tight, sore and unreliable at times and this has made the search a little more difficult. Even products that are soothing or hydrating tend to lose this capability within 10 minutes of wearing the moisturiser or rinsing away a cleanser.
Of course not everything works for everyone and not everyone can afford the more expensive ranges. I get that, I have been there, I am still there. I am lucky that I am able to purchase the skincare that works best for me and that I have recently also been gifted some from a family member who wasn’t using them. I will soon be ready to make some further purchases and will look at the best value for money available and be considerate in my shopping. Do I need it? Will I use it? Am I sure it will improve my skin? To make this change sustainable I will also have to ensure that I am using a small amount of product and that I am only purchasing what I know I will use. I would rather have 2 great products in my arsenal than 10 that don’t work as well.
There are a couple more things I will be looking out for when I make my future purchases. Does the brand, where I am spending my hard earned money, have similar values to mine?
Does the brand have similar values to mine?
Are they inclusive, do they offer various shades and the space for other creators? This can be found with a bit of research either by looking at their marketing or asking them directly if they are an inclusive company. Also, what is their animal testing policy? After recent research into a brand I found that it wasn’t one where I wanted to to put my money into and the brands that I previously loved tested on animals. In this day and age I see zero point in testing cosmetic products on animals. I do have an issue with the parent company still testing on animals and it makes me feel very uneasy thinking that money has gone into funding this, even by proxy. I have decided that I will be doing what I can to prevent money being spent in this way in the future and by educating myself and others into what can be done to stop this going forward. Many other countries have made the change so I do not see why it can’t be done by all cosmetic companies. What are your views on this?
Have you made any changes to your skincare purchasing or routines? And have you got any product or brand recommendations? Let me know your thoughts in the comments or over on Instagram @lorenjessica_