What ‘Buy Consciously’ means to me

I’m talking more and more about how I want to ‘buy consciously not constantly’ so today I thought I’d expand a little on what I actually mean by it. It’s quite a wide variety of intentions summed up in a short phrase so here we go.


When I can browse the rails in charity shops, I will. When I can find just the right top secondhand online or find a sustainable brand that has exactly what I wanted of course I’m going to make that sustainable decision. This also goes for the packaging of products and the companies values in how they approach sustainability. I am however not going to stop shopping as I don’t believe boycotting stores is the answer. The idea isn’t to stop buying altogether just to buy less often and buy quality pieces that will last. As the saying goes…

Quality over quantity

It’s about choosing clothes or items that will be cherished and taken care of, maybe repaired instead of thrown away or good enough to be sold if the time ever came. I have begun to have an extreme dislike of ‘hauls’ and fashion trends that have a throwaway process behind them. These are often poorly made, expensive for what they are and represent and are often worn only a handful of times before being discarded. Conscious consumerism to me means buying quality and timeless pieces that will still be worn and loved in years to come.

Shop Small Business

Shopping local and small business has been so prevalent this year and I am very much on board. I love the idea of someone creating something and putting themselves out there. It can be super scary to start up on your own but once your making the sales and see people are loving your work it’s amazing. The small business happy dance is real and I intend to shop small where I can, not just for Christmas but throughout the year. I find that when shopping independently you get a great service and those little extra touches you can’t get on the high street. People are out there creating their dreams and if I can support that and purchase a little something in the process then that’s great news all round.

I Very Rarely Pay Full Price

Obviously not with the above small business I have just spoken about but the bigger players have bigger margins. Please argue if you know better but a lot of the time (mainly in fashion) the margin is big and end of line/season sales are regular. There are also other ways to save even just a little bit of money whether that’s reward schemes, cash back incentives or a good old fashioned outlet store. I would say that my spending on clothes is 90% discounted from RRP and 10% bought full price. The more money I can keep in my own pocket the better.

With everything in the news about items going to landfill it’s hard not to want to make a change to shopping habits and in short I intend to buy less and buy quality.

Do you do any of these now? Would you say you shop consciously or not so much just yet? Come over to chat more about buying consciously on Instagram or here in the comments.

Images by Jade Pogson Photography

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