What I ask when buying something new

Sometimes we just want something new. Something that only we have had. And that is perfectly ok. Sometimes we might see a style that we simply love and can’t stop thinking about it. Or need a missing piece to fit into our capsule wardrobes. Whatever the reason I have told myself I won’t feel guilty about buying something new when I really want it. I am also of the opinion that the more I tell myself I can’t have something, the more I want it. For this I’ve come up with some pointers for future shopping trips.

Will this item mix and match with at least 5 outfits I already have?

By considering items it will coordinate with that I already own will mean that I am thinking about how I can get the most value from a new piece of clothing or an accessory before I have even purchased it. The cost of wear will also decrease the more wear it gets which would be exactly what I’m looking for. I also only want to be buying items that will fit easily into my existing collection that make choosing an outfit in the morning easier. By mentally pairing it with items I own its becoming a conscious purchase, rather than just picking it up and paying for it.

With new garments like tops, trousers and skirts the mixing and matching is arguably the easiest as many colour palettes are adaptable. Dresses can be difficult of course to mix and match with anything other than layers so I could question if it was wearable in different seasons or could be paired with other accessories that make it wearable for different occasions.

Will I still be wearing this next year? In 5 years?

Trends change quickly. Too quickly and they come and go and come back again. I was sporting the woolly tank top about 16/17 years ago and here it is having its time again. With this in mind I am being really careful as not to buy into trends. If I feel like it will be more of a statement piece for right now or a fashion flash in the pan do I really want it? There are some styles that I have bought in the past that I still love but there are 100+ more that I am glad I didn’t buy into.

If I can truly tell myself that I will still be wearing a certain item in 5 years it will clearly be a wardrobe investment and a slow fashion piece. If I think it might be donated after the season is over then no money needs to be spent.

Is this actually my style?

When I say this I mean I can’t even remember the amount of times I have bought things in the past and a few weeks or months later wondered why. There are some topics to consider here like; Does the shape/colour suit me? Do I just want it because it’s a good price? Do I just want the brand name in my wardrobe? Is it comfortable and will it fit with my day to day?

I have found these questions becoming easier and easier to answer when shopping because I have narrowed down what I actually wear and what I want to wear. My daily go to is jeans, a white jumper and tan boots so when I see a lemon jumpsuit I now realise that it just won’t get the wear it deserves. I am able to split that desire for something that looks cute on the hanger and meet it with some truth (and leave it behind).

I would love to know if you have any conscious buying tips or tricks or if you ask yourself anything before making a purchase. For more reading there’s also my post on how I’m creating sustainable shopping habits and what buying consciously means to me.

Buying Consciously Online vs In Person

I’m not the biggest fan of online shopping so not buying clothes online for a few months has been quite easy. I can think of 2 items in my wardrobe that were bought online. One of them had been seen in store a couple of years ago and the other should have been returned but in many cases this isn’t good for the environment and luckily has had plenty of wear. In terms of physical stores I have also gone from buying a new item every couple of weeks when out and about to not even one every couple of months. As you can imagine this has greatly decreased the amount I was bringing into the home which, now looking back, is exactly what was needed.

What I have realised over time that the pieces that stood the test of time and survived the numerous declutters are the quality items with timeless styles. Not necessarily expensive, mid range high street prices, so it has shown that cost and quality can go hand in hand.

Impulse Purchasing In Store

When we had no plans at the weekend we used to just go shopping. Whether it was to the local high street or further afield to a large shopping centre it just became something to do. And quite often we would come home with a new item or two (not including any money spent on food and travel) for no occasion or event to speak of and let’s be honest, I would have probably gone out shopping again if I did have a specific occasion to buy for. It became a money and time drainer and many items bought over the years doing exactly this have ended up going to the charity shop. Going forward there are definitely other things to do than going shopping, it’s about not falling back into old habits.

Online Purchases

Now don’t get me wrong, I love a surf on a secondhand marketplace app and often end up saving items I like but for 99.9% of items that catch my eye I am able to somehow scroll on past coming up with a reason or two why not to buy it, “not the right size/won’t fit properly”, “looks more worn than I’d like”, “wouldn’t pay that amount”. Whatever it is I talk myself out of most items and they get forgotten about the next day so there is another question to consider ‘Will I still love it in a year?’

For some reason this process can be harder to do in a store. Scrolling quickly and forgetting about something is easier to do than walking past an item but with the same principles and questions about the quality and need for the item it can be done.

The question “Will I still love it in a year?” is a great one because personal taste is ever evolving and I can certainly say my style isn’t the same as it was a few years ago. If anything I was more sure of my personal style at the age of 18, which is what I am reverting back to and re-loving certain things, than I was throughout my 20’s where I became more influenced of what others were wearing. Seeing this now I can also ask myself, ‘Will a certain trend come around again next year? Would I wear this piece even if it did or would I want a new one? If this item wasn’t a trend led one would I still like it?’

When we’re able to return to the shops again I will likely want a little Spring update but what I am going to be going forward is prepared. By asking the following questions I can make sure that I’m only bringing clothes, homewares and accessories that I will still be using for years to come.

Do I need it? Or do I just want it because it’s on sale? Or because it looks good in the store?

Will I wear it repeatedly? 

Will it go with anything else in my wardrobe? Is there a space in the home for this?

Is it a quality item? Will it last? Could it be repaired?

Will I part with my money for it? Would I prefer to save that money for something else?

If the answer is no (or yes for the last question) I feel confident that I won’t buy anything that doesn’t bring 100% value and will get years of use from.

More recently I have seen that I really don’t need as much and I don’t like the amount of stuff that I was accumulating. Too much stuff requires more decluttering and it just ends up being a cycle where money may have just been wasted. I’m not adverse to buying and never will be, I still love shopping, but now it’s more about the thought behind it and as always thinking of the phrase ‘Buy Consciously Not Constantly’.

I definitely feel like the last year or so has shown me that there are plenty of clothes and outfits that I still love and have plenty of wear left in them. A couple of edits have been made and my style going forward has evolved to be more ‘me’ which is simple, classic designs, quality pieces and a minimal colour palette. I have spent a lot of time thinking about what colours and shapes suit me and what I feel comfortable in so I am ready to hit the shops without compromising my journey when it comes to minimising my wardrobe and creating a capsule wardrobe. If I’m out and don’t see anything that matches my style and fits in easily I am confident that I won’t buy something for the sake of it.

There are more blog posts on Buying Consciously and Creating Sustainable Shopping Habits if you liked this one.

I’d love to know if you prefer shopping in person or online and if there is any difference when it comes to impulse purchases.

Reasons To Start A Capsule Wardrobe

It has taken me 30 years to find my style. And you know what? I have realised my real personal style is closer to what I was wearing between the ages of 17-20 than what it has been over the past 10 years. More recently I have found myself thinking about the key pieces that I had in my wardrobe so long ago and I probably couldn’t recollect half of the clothes I’ve had in more recent years. Maybe everyone goes through a phase where they try and find their style, if you did I would love to know. 

Thinking about the styles that I have always liked, and now seem to be going back to, I can spot some key themes in my wardrobe. I’m going to use these key themes and recurring styles to base my capsule wardrobe around and any future purchases. 

My Personal Recurring Key Themes

  • Floaty dresses
  • Spots/Stripes
  • Cream jumpers, white tees
  • High neck, long sleeve tops/Blouses 

These are the styles and patterns that keep cropping up in my wardrobe and that I have bought multiple of in various colour ways or designs. This knowledge will now set me up for any future additions as I know what I will and do wear most, what I reach for on certain occasions, what I don’t need to buy because it won’t get worn and what I really don’t need another of. Can you see key themes in your wardrobe or is it a little bit of everything?

I wanted to create a capsule wardrobe so that I make use of all of my items. I really don’t like how some have been sitting there unworn when they maybe could be someone else’s favourite item. It also frees up some headspace. Clutter of unused items takes up room in my house and in my mind and I find myself thinking things like, “it’s wasted money”, “how will I style it” or “I feel like I have to hang on to it because…” Freeing myself of the items I am not wearing by either selling, recycling or donating them allows me space to have other, more productive thoughts, rather than replaying the same tape. 

Knowing what I wear most often will also save me money in the future. I will have more knowledge on styles that actually get worn and how they’ll coordinate with other items in my wardrobe. I will be able to question every future item that I think I want by asking myself:

  • Will I be able to mix and match with my other items?
  • Will I definitely get my cost per wear from it?
  • Will I be able to wear it all yer round by styling it differently?

Wearing an item over and over again is the simplest way to become more sustainable. It is also likely the cheapest and I am all for a bit of money saving where I can and getting that cost per wear down is key for me. I am sure all of my friends, including myself, have items of clothing that are considered fast fashion and instead of throwing these pieces away they are better used, loved and taken care of. 

It is super easy to get caught up with wanting to make a purchase when seeing a new piece or when falling down an online shopping tunnel ‘just because’. If an item is still in my head over the next week or two I’ll likely buy it but if not, it wasn’t what I wanted in the first place.  Waiting before I click the buy button is super important as I can probably say that most of my previous fashion purchases that were bought on sight went to the charity shop over the years. The clothes that remain in my wardrobe are there because it was a conscious and considered purchase rather than an assumed need. And as I love to say;

Buy Consciously Not Constantly

Photo Bottom Right taken by Jade Pogson Photography, others by myself

FOMO, Sustainability and Minimalism

When we live in a world where we not only see our friends wearing a new top we can see a hundred people on the internet also wearing a new top. And that sometimes, with no surprise, can make us want a new top.

This is why even when I really wanted to be more minimal in what I owned I always felt the pressure to buy, the pressure to have something new, to almost keep up with the trends or to just ensure I wasn’t missing out on anything. Turns out I’m not missing out on anything at all. The clothes from the high street sat alongside my other high street clothes and just blended in. My favourite finds and purchases have been the ones that I just saw and loved immediately when out shopping not the ones I saw someone else already had on social media. While this can work in some cases most of the time with fashion for me, it doesn’t. Sometimes of course I will see something I love but you can bet I love it because I’ve actually owned or do own something like it already so don’t need another.

The terms ‘keeping up’ and ‘missing out’ can be quite loose. Who am I keeping up with? Do they even know I’m trying to keep up with them? When I do who am I showing this to? Are they impressed or neutral? Am I adding pressure on them to keep up with me? It’s an endless cycle of wanting more and more when we don’t actually want more stuff (and we don’t really want to part with our money for it).

A couple of years back I was adamant that I wanted to become a minimalist but the more content I consumed around fashion, beauty and homewares the more I wanted to buy. I still do consume the content now but I also know how to check myself now. Do I need it? Will I use it? Will I regret spending money on it in a couple of weeks? If I still want to buy it after that then great, it will be a sustainable purchase for me and I won’t regret bringing the item home.

Back then it turns out that while my heart wanted to minimise our things and become clutter free and really value the things we did have, my head was getting FOMO. I didn’t want to be left behind, I wanted new things. I wanted to ‘keep up’ with the people I was seeing on social media. You know the ones who get gifted a lot of items, who have the money and the space to take all of these items in. It took me quite a while to figure out that my heart should actually be leading the party and not my head which could have actually lead me on a tricky path of debt and too much clutter.

It comes down to thinking, how do I actually want to live my life, what items do I value and what is my style?

Without question I still love shopping. That’s not going to change but what is is that I know my style. It’s not trend led, it’s not fast fashion, it’s not the hauls that influencers show on their channels. And I don’t feel like I’m missing out if I don’t buy anything that they’re showing.

Although I wouldn’t call myself a minimalist I can say that I now only purchase things that I know I’ll get proper use out of, that I’ll value and that will last which really is what sustainability and minimalism is all about.

Let me know your thoughts!

Photo by Jade Pogson Photography

Why I *Never* Pay Full Price

I recently posted the below image on Instagram as the dress I’d bought early in 2020 had been reduced from £69 to £6.90! What a saving I thought. My kind of floaty dress in a light fabric, ideal for the day or night with a feminine feel all at a snip of a price. It wasn’t until later that I began to wonder about HOW the brand can discount an item by so much? How much money does it actually take to make the dress? Not a lot I imagine if they can afford to lose so much on it.

This made me start thinking about the value in most of the products and clothes we see everyday. I have always been a notorious sale shopper and hardly anything in my house is full price. If a discount can be found I will find it. If it can’t then I’ll more often than not just leave it. There are of course some exceptions to the rule and I’ll go into these later.

There is always company profit to be made or else the business wouldn’t be surviving but often these profits are so big that a product can be reduced 2 maybe 3 times and STILL make a profit.

Ever bought something and then seen it go into the sale a week later? Yeah, it sucks.

Looking after the pennies

Saving £20-£30 on something could mean a weekly shop or a meal out. Even saving a few pounds could be a take away coffee when really needed. A saving of pennies could even all add up. And those savings across a year or two could mean a break away. The pennies do better in our own pockets than the top bosses who probably have plenty.

More and more I also find myself thinking about not only sale items but finding the same or a very similar item second hand. People are always selling things for one reason or another and sometimes in excellent condition.

Do I need it?

This is a question I have been asking myself more and more. Whenever I see something that I would love for either my wardrobe or my home I have been asking myself ‘do I need it?’ And the answer most commonly is no. The question before the impulse buy could be saving me anything from a couple of quid to £50 each time and I’m really glad I’ve been talking myself out of some of these impulse buys lately because I’ve actually forgotten about them within a week.

Buying Discounted

If there is profit to be made in every sale the discount will come eventually. Fashions and trends change so quickly that new products are always being introduced and the old ones need to be pushed out. There are very small cases in which this isn’t the case but for the high street it happens multiple times in a year.

I’m not one for needing the latest trend and I have a simple style so I’ve learned that I can wait for pieces to reach the sale and I don’t feel the need to stay updated all the time which does my purse strings a great deal of good.

For the things that aren’t so quick to reach the sale. Skincare for example tends to stay at a price point and if anything increase over time with taxes or gains in popularity. Skincare and beauty also aren’t such trend led products so have longer shelf life. This is where I don’t mind spending a little more where I have to but even so there are often discount websites, coupon codes and the very occasional sale throughout the year to keep our eyes peeled for. I no longer put my money into products I don’t need or haven’t done my research on.

Outlet Shopping

These are a tricky one. Most of the time outlet stock is leftover pieces. On the rare occasion a line has been made for the lower price point to go specifically to the outlet store. It’s about knowing this, what there is and what it’s really worth.

I am personally a huge fan of outlet shopping, see above where I’m not trend led so don’t care if I’m a season (or few) behind, if I like a piece I like it. There are discounts to be had from the usual RRP of items or a certain brand and if I can get a better quality/brand piece at a cheaper price then of course, why not?

When I Do Buy Full Price

Support small business. There may be one or two members of a small business trying to keep their new company afloat and they don’t want to be asked if there are any discounts. If they have any end of line stock they’ll announce it.

Food. From the supermarket, farm shop or in restaurants. Full price is often the only option.

As a gift. If someone has specifically asked for something, I will get them that. I won’t go out of my way to get them a gift (that they might not want) just because it was cheaper/in the sale. If they didn’t want the new gift then it was a waste of money anyway.

When I value the item its worth. If an item has been incredibly well made and designed and I can see where the value is then I of course will pay the asking price (but my standards are high so it has to be good).

Let me know if your a savvy saver or if you’ll take anything on board from this post, I’d love to chat about it.

How I came to start my sustainability journey

I’ve been blogging for years now and never really settled on my content. There’s lots of topics I love don’t get me wrong. I love interiors, beauty and fashion and I started out as a lifestyle blogger mainly talking about skincare but each topic didn’t quite sit well with me in the long run. When I realised what it was I couldn’t believe I hadn’t thought of it before and I would have started making more sustainable choices ages ago.

A few years ago when blogging about my beauty purchases or a new outfit I’d just bought I was becoming increasingly aware of how much I was buying. I was accumulating stuff that I wasn’t using because I was buying more stuff on top. I also felt like I couldn’t stop because I’d have nothing to write about. If I didn’t do reviews or be seen to be having the latest thing then people wouldn’t be interested. If I didn’t have photos taken in new clothes all the time people wouldn’t appreciate my content. If I wasn’t adding or buying new home decor people would get bored. This of course isn’t the case and the people that value the same things you do will stay, no matter what you wear, what products you use or what your house looks like. It’s the other kinds of value you bring to the table. Not the ‘stuff’ but the qualities that make you as a person.

So after a little social media break I thought about what things I actually valued. And it wasn’t the unworn clothes I’d bought on a whim. It wasn’t the multiple unused beauty products filling drawers. And it wasn’t the shelves looking cluttered and truly adding a little stress to my life. I’m not one for too many bits and pieces on show and I actually prefer items to be tucked away in a proper place. I’ve found that too much home clutter tends to take up head space too.

In more recent months the term ‘fast fashion’ has been mentioned a lot and after undertaking some research of my own I did find that some of my wardrobe pieces do fit into that category. I also researched ingredients that go into beauty products, where our rubbish goes and the effect of plastic on the environment. I found that I wanted to change some of my habits. I found that I wanted to only pay for what I really value.

Loren stood in the woods in a dark green coat with her hood up smiling to the camera

On another personal note I’ve always had a taste for a little luxury. I like a well made bag, I like an embroidered, detailed dress. I like beauty buys that provide me with an air of visiting a spa. Higher quality loves don’t have to always come with the price tag but when they do, one item of better quality could be worth 10 of another. Buying one gorgeous dress that I can wear 30 times plus could come to the same cost as buying 5 new dresses that can only be worn once or twice. I used to gasp at a coat that my husband has that cost £250+ at the time, yet after around 8 years he still wears it constantly and it has been incredibly well looked after.

When I added more items in my home it made it so I was constantly taking bags to the charity shop and stressing about the ‘already too many things’ I had kept. With education and research on top of this I began to get concerned about where my thrown out items were actually going. My aim to streamline my collections also became about making my purchases more sustainable in the long run.

So I started my journey to becoming more sustainable in my purchases and really thinking about what I bring into my home. I now ask myself, do I need it? Will I use it? What effect does it have on the planet? Could I purchase it secondhand? Can I use something I already have?

I’m not going to stop buying as I don’t believe that’s the answer. There is enough money in retail to keep it going and each price point serves a purpose. What I am going to do is minimise and value what I do buy. Purchase quality items from brands whose values I can agree with and where I am happy to put my money to essentially continue that work.

Have you made any changes to the way you make purchases or the products you’re buying?

Loren smiling at the camera with her coat hood up

Photos by Jade Pogson Photography

My 3 Intentions for 2021

Firstly, Happy New Year!

Secondly, these aren’t the classic New Year resolutions, they’re intentions. I want these to be more like lifestyle changes rather than actual targets to achieve as this way they will last longer and will simply become part of my routine and the way I live. There are also figures out there that state New Year Resolutions are broken in the first few months of the year and as these intentions have no number and no end goal there is room for growth. There is also no win and no fail when it comes to the intentions I have set myself as they are simply guidelines of the changes I’d like to make, starting in this new year. 

To consume consciously. 

I speak about buying consciously a lot on the blog but I love New Years to start fresh with my intentions. This year I want to keep track of my purchases and keep a spending diary to see what and where I’m buying from most often. I plan on making all of my collections smaller in 2021 and to help with this I think a spending diary is a great idea to review every so often. 

Consuming consciously for me also means researching the brands I feel comfortable buying from and putting my money where my mouth is when it comes to wanting to make progressive changes when it comes to brand ethics and values on sustainability. 

To live in the present. 

This one is very important to me and maybe one of the most difficult. Even though going about the day sounds like one of the easiest things to do actually being present and enjoying the moments to remember can be tricky. I am not only writing these intentions here but I am also writing them on a piece of paper to have on my mirror to remind myself that every day is precious in one way or another and to live in the present and live life to its fullest potential. I understand that some days are going to be a little more mundane than others but that’s all part of it.

New 2021 diary with goals and intentions

To schedule time for self care. 

If 2020 has taught me anything it is the fact that self care is very important. I love the saying ‘you can’t pour from an empty cup’ as it is quite true. Self care can be as simple as brushing teeth in the morning right through to taking part in a class it just depends on perspective and what there is time for. I know that I am lucky enough to probably schedule 20 minutes for myself every day and will likely choose to read, listen to a guided meditation or spend 20 minutes on my skin as these are all things I like to do simply for me. 

I look forward to checking in every four months to see where I am with each of these intentions and to see if they have diverted from course or if they have slipped easily into my routine. 

Have you set any intentions for 2021?

The Sustainable Products I’ll Never Buy

It’s kind of understood that people should ‘never say never’ however here I am saying that there are some products that are in the sustainable, eco friendly market that I will never buy. Whatever you buy you’re bringing something into your home so first of all let’s make sure you either need it, love it or will use it. This even includes items that are sold as sustainable or eco friendly options to help the environment but even still I refuse to buy them.

Reusable Kitchen Towels

If it looks like a cloth and it acts like a cloth it’s more than likely a cloth. In disguise. I can not explain how much seeing ‘reusable kitchen towels’ annoys me because we’ve had them for ages and they’re either called dish cloths, tea towels, cloth napkins and yes let’s even go there, rags. Let’s not put a new product into the world, using even more fabric and give it a new name to make it sound sustainable. Also I have never bought kitchen roll in the almost six years we’ve owned our own house and you know what, we’ve managed.

Bamboo Toothbrush

Ok, I’ve kind of calmed down now. I get that this replaces the standard plastic toothbrush as the bamboo handle can be recycled which is a great idea. I just love my electric toothbrush too much to go back now. I have seen sustainable replacement toothbrush head options but haven’t made the jump as I’m stocked up but this could be a future option. As for the bamboo, you can keep the manual.

Bamboo Cutlery Set

Is it just me that has never found themselves needing a cutlery set whilst out and about? Everywhere I have eaten has cutlery and if it has plastic options I’m sure it’s food I can eat with my hands. In work situations they have more often than not supplied cutlery. And if I ever have wanted to take my own, well, I took the good old fashioned ones out of the kitchen drawer.

Face Cleansing Pads

It’s a FLANNEL.

But please let me expand. The classic, lowly flannel has been around for yeeeaars and yet here we are now making them into circles therefore creating more waste. Fabric doesn’t come in circle shapes it has to be cut that way, so where does the waste fabric go? Answer. In the bin. They also tend to have fancy fabric (to make them more appealing than a sad uni-coloured flannel) on the back and thus providing us with more waste. They’re good for micellar water I hear you say? Don’t even get me started.

Sustainable Recycled Loo Roll

I would love to be able to afford sustainable paper to throw down the toilet. That’s the ultimate definition of luxury.

Let me know if you agree with any of these sustainable options or if you disagree come and tell me how you’ll change my mind! You can find me here in the comments or over on Instagram.

Loren looking at the camera wearing a cream jumper, sustainable living, eco friendly

Image by Jade Pogson Photography

What ‘Buy Consciously’ means to me

I’m talking more and more about how I want to ‘buy consciously not constantly’ so today I thought I’d expand a little on what I actually mean by it. It’s quite a wide variety of intentions summed up in a short phrase so here we go.

Sustainability

When I can browse the rails in charity shops, I will. When I can find just the right top secondhand online or find a sustainable brand that has exactly what I wanted of course I’m going to make that sustainable decision. I really don’t like the idea of people being underpaid to make things or tonnes of perfectly good items going to landfill and where possible I do intend to shop more sustainably, thinking about my carbon footprint and what I want to be putting out into the world and bringing into my home. This also goes for the packaging of products and the companies values in how they approach sustainability. I don’t doubt it’s not always going to be easy as there will be occasions where I see something whilst out and about that I love. The idea isn’t to stop buying altogether just to buy less often and buy quality pieces that will last.

Shop Small Business

Shopping local and small business has been so prevalent this year and I am very much on board. I love the idea of someone creating something and putting themselves out there. It can be super scary to start up on your own but once your making the sales and see people are loving your work it’s amazing. The small business happy dance is real and I intend to shop small where I can, not just for Christmas but throughout the year. I find that when shopping independently you get a great service and those little extra touches you can’t get on the high street. People are out there creating their dreams and if I can support that and purchase a little something in the process then that’s great news all round.

I Very Rarely Pay Full Price

Obviously not with the above small business I have just spoken about but the bigger players have bigger margins. Please argue if you know better but a lot of the time (mainly in fashion) the margin is big and end of line/season sales are regular. There are also other ways to save even just a little bit of money whether that’s reward schemes, cash back incentives or a good old fashioned outlet store. I would say that my spending on clothes is 90% discounted from RRP and 10% bought full price. The more money I can keep in my own pocket the better.

Cruelty Free/Vegan

Not everything comes with a vegan alternative (yet!) but if I had two identical items in front of me I would of course go for the cruelty free or vegan option. There are so many animal products and by products used in items nowadays that it can take some research to find but alternatives are available for many products out now and more are being made all the time. The higher the demand gets the more important and readily available vegan and cruelty free options will become.

With everything in the news about items going to landfill it’s hard not to want to make a change to shopping habits and in short I intend to buy less, buy quality and buy ethically. I’m also going to keep a spending diary in 2021 to check in at the end of the year so keep your eyes peeled for updates on how I’m doing.

Do you do any of these now? Would you say you shop consciously or not so much just yet? Come over to chat more about buying consciously on Instagram or here in the comments.

Images by Jade Pogson Photography

Sustainable Shaving Using Estrid

A few weeks ago now the Estrid razor was everywhere. Almost every YouTuber I watched was doing some kind of collaboration with them advertising how great they were but it is quite difficult through a screen to know if something will actually work for you so it took me a while to commit to a purchase.

Let’s start there, ‘Sustainable Shaving’ is actually a thing. Cruelty free shaving is actually a thing. Two things that have never crossed my mind as I was chucking a pack of razors into my trolley on the weekly shop. We’ve all heard of cruelty free make up and how some products are tested on animals but some razors also use animal products in the hydrating/soothing strip. There are so many other natural solutions known in the world right now that this doesn’t have to still be the case.

Another sustainable selling point for me was the handle of the razor. Made of steel and with replacement heads sent as often, or not, as you need them it is made to last a lot longer than the plastic version where the whole razor (and plastic packaging) gets thrown away each time. Which brings me on to the packaging. Cardboard, chic and completely recyclable, need I say more?

Once I had decided to go for it and see if they lived up to their hype I went online to pick the colour of the handle and the frequency of my razor deliveries. Two sets of blades came with the initial package and then the refills will arrive in four sets how ever often you’d like them to.

When it actually came to using the razor I found it so different to ones I had used before. It is definitely slightly heavier to use but this only adds to its quality feel. The shave itself was incredibly smooth and exactly what most female targeted razor brands are missing. I’ve found mens razors to give a much closer shave but many of those also face the same issues as female aimed brands with their values.

I am 100% continuing my subscription with Estrid and would love them to release more products in line with their company ethics. I have seen that they do a few body products available to members and would love to try these in the future but for now a close, sustainable shave is exactly what I signed up for and what I’m getting.