There is so much talk about in the realms of having a niche whether this is on Instagram or within your blogging, video work and I get it. You get known for what you do. This also works with so many other trades. If you want to find an accountant you type it into the search engine, to niche it even more you type in the area where you live. It makes complete sense. But it can also be difficult in finding your niche.
It brings me back to a chat with my family I had a while back. Imagine being that one kid in a hundred that knew exactly what they wanted to be when they grew up. And doing it. And actually enjoying it for their whole career. That notion simply amazes me. It also amazes me that I haven’t met anyone in my life that has done just that.
People, as people do, evolve. They also aren’t just ONE thing. People are a range of things and enjoy multiple aspects of life so it becomes difficult (and where I have especially found it hard) to choose just one of the many things that makes up a varied life.
There are many bloggers that clearly define themselves and their content and have found what they love to speak about. Travel Bloggers are one of these niches. They experience, educate and entertain their audiences with places they have visited and even when they are spending time at home they are writing about places they would love to visit or ‘how to plan a trip to …’ or ‘what to pack on a trip to…’ Similarly, book bloggers. I have seen many where their Instagram pages are full of beautifully full book shelves or inspirational quotes from characters. They know what their interest is and they run with it.
WHY DO I NEED A NICHE?
Too right, why? Why should I feel the need to only write about one or two topics? Why can’t I write about everything that I enjoy? Well I could but it wouldn’t grow in the same way. Why should someone keep returning to see what I have written when they don’t know what to expect? I wouldn’t want to visit a travel company website and find that they’re talking about the latest fashion trend or a type of pet food. You want to know that wherever you are going you know what you’re going for. That way whatever mood you are in or if you want a certain piece of information, boom, you’re in the right place.
It also links to that good old saying ‘jack of all trades and master of none’.
So, How Am I Finding and Narrowing My Niche?
I couldn’t decide what I wanted my niche to be so I made like the true Virgo I am and wrote a list. It went like this;
- Renovating our first home
- Mia our chocolate labrador
- Disney, the brand and holidays
- Reading books and reviewing
- Fitness, health and wellbeing
- High end and luxury clothes, style
- Skincare and beauty products
- Travelling to beautiful destinations
- Visiting places in the UK
- Arts and crafts
- Spa visits, reviews and skincare brands
That’s a LOT of things to talk about right? It would also be a lot of information to sift through when trying to find the blog post that you want to read and while everyone is out there having aesthetically pleasing Instagram grids mine would be like an explosion in a paint factory (and not in a good way). I’m leaving it there for now but Part 2 will be up soon!